YouTube wants viewers to tune in and check out their favorite channels whenever they're in the mood for some video entertainment -- basically to see what's on YouTube instead of what's on TV. "YouTube didn't become the success it did by copying another media," objected journalism prof Ben Bogardus. "Copying an existing service seems like a step back innovation-wise, rather than a step forward."
Google has restyled its YouTube page to make it easier for viewers to keep up with channel subscriptions. The redesign builds on last year's introduction of a Guide on the home page. Google is now displaying the YouTube Guide across all devices.
The changes underscore the benefits of subscribing to the various channels. After viewers sign up, the Guide lets them know when there are new videos waiting, suggests other content they might enjoy, and points out videos friends are sharing.
The layout is simpler and more streamlined. The video appears at the top of the page, and the subscribe button, social actions and video information are directly underneath the player. Playlists appear to the right of the video.
The changes are designed to encourage consumers to treat YouTube as a de facto television experience, complete with the ability to channel surf. All of the tweaks serve to make the site stickier.
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